High end makeup brands: La Mer, Dior and Chanel are expanding their audience to reach more African American women in the makeup community. A lot of AA women are choosing to branch off from traditional brands; such as, fashion fair and the like. Chanel is not your mothers makeup brand. 20-30 year olds are expanding their taste and this taste extends into the world or makeup. Lioness Stargazer, my social media name has jumped into the mix and completed a video using some of the high end make brands. I have completed a video speaking on this as well.

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